Top 10 Real Estate Websites to Stand Out in the Competition

1. User-Friendly Navigation

1.1 Intuitive and intuitive search filters

The best realty websites have intuitive filters that help users find the perfect home. Zillow has some of the best search filters. Users can input criteria such as location and price range, the number of bedrooms and bathroom, and even desired amenities like a swimming pool or waterfront view. This allows homebuyers to quickly narrow down options and find homes that meet their needs.

Realtor.com is another website that excels at intuitive search filters. Their advanced filtering options allow users to search for homes based on school district, neighborhood amenities, and even commute time to work. This level of customization makes sure that only properties that fit their lifestyle and preferences are shown to users.

Redfin is a real estate agent website which offers top-notch filters. Users can filter their results by listing status, property type, and keywords in addition to the standard criteria such as price and location. This level detail allows users to easily find properties that fit their unique requirements.

In conclusion, the best real estate agent websites utilize intuitive search filters to help users find their ideal home quickly and efficiently. Zillow.com and Redfin, to name a few, are websites that excel at this. They are the best choices for anyone who is looking for a new house.

1.2 Easy to Use Map Feature

Finding the right real estate agent can be a lot easier with the help of a map. Realtor.com is one of the best websites for real estate agents that offer this useful tool. Their map feature allows you to search for specific properties, view listings on a map, and check out the neighborhood.

One key advantage of using the map feature on Realtor.com is the ability to see all available listings in a particular area at a glance. This visual representation helps users compare properties and get a feel for the overall market.

Users can search for properties on a map and also access information about each listing. This includes photos, details of the property, and contact info for the listing agent. This makes it easier to gather the information needed to make an educated decision about a possible property.

A great feature of the map on Realtor.com, is the ability of users to filter their search results according to specific criteria. These include price range, the number of bedrooms and bathroom, and many more. This allows users to narrow their search and focus their attention on properties that best meet their specific needs.

Overall, the map on Realtor.com provides a valuable service for anyone buying or selling a home. Its easy-to-use interface, comprehensive information on properties, and customizable options make it stand out as a feature of one of the best websites for real estate agents.

2. High-Quality Property Listings

Detailed Descriptions

1. Zillow is one of the best websites for real estate agents. Zillow provides detailed information about properties available for sale or rental.

2. Zillow provides detailed information on each listing including the price, square feet, number of bathrooms and bedrooms, and much more.

3. Zillow not only provides property details but also information about nearby schools, crime rates and amenities. This is a great resource for homebuyers to make an educated decision.

4. Zillow’s user friendly interface allows you to easily search properties based upon your preferences, such a location, price, and type of property.

5. Realtor.com also comes highly recommended. Realtor.com offers comprehensive listings of homes for sale, as well as rental properties, commercial properties, and more.

6. Realtor.com provides detailed information about each property. This includes photos, floorplans and virtual tours. Users can get a full understanding of each listing.

7. The website also provides a variety tools and resources, such as mortgage and real estate guides and market trends. It is a one-stop-shop for all things realty.

8. The search filters on Realtor.com allow users to narrow their options by a variety of criteria, including property type, price range and amenities. This makes it easier to find the right property.

9. Overall, Zillow and Realtor.com are two of the best real estate agent websites that provide detailed descriptions of properties, helpful tools and resources, and a user-friendly experience for homebuyers and sellers alike.

Professional Photography

When it’s time to choose professional photography for your real estate agent’s website, there are several key elements that make the site stand out.

First and foremost, high-quality images are essential. A photographer who is skilled will be able capture the property’s best features and amenities, making them visually appealing to potential purchasers.

In addition to having high-quality pictures, real estate websites should also have a clean, user friendly design. This includes clear calls to action and a layout which highlights the most important details about the properties.

Consistency is another important aspect of professional photography on real estate agent websites. Consistency refers to using the same style, tone and color throughout all the images on your website. This will create a cohesive appearance that helps establish your brand and leave a lasting impression on visitors.

Finaly, it is vital that websites for real estate agents are optimized for mobile. It’s important that websites be mobile-friendly, as more people are using smartphones and tablet devices to browse the web. This ensures a seamless user experience on all devices.

By focusing on these key elements – high-quality images, user-friendly design, consistency, and mobile optimization – real estate agent websites can create a professional and engaging online presence that helps to attract potential buyers and ultimately drive sales.

3. Mobile Responsive Design

3.1 Optimized Devices

In today’s digital world, it is important to have a real estate agent website that is optimized for all devices. Three websites that stand out for their design and functionality are:

1. Zillow

Zillow, a popular name in the industry of real estate, has a website that is designed to work on different devices. The layout adapts to your device, whether you’re using a desktop, tablet or smartphone. Users can easily find properties, browse listings, and contact real estate agents with a responsive design.

2. Realtor.com

Realtor.com, another popular real estate site, excels at providing a user friendly experience across a variety of devices. The site’s clean and modern design is not only visually appealing but also functional, with easy navigation and quick access to property listings. Whether you are using a laptop, tablet, or mobile phone, Realtor.com delivers a consistent and optimized experience that makes searching for properties a breeze.

3. Redfin

Redfin is a real estate brokerage that has gained a reputation for its innovative approach to online home buying. Their website, which has a responsive design, works seamlessly on various devices. Redfin’s website is packed with information, including interactive maps and virtual tour. You can browse listings, schedule tour and communicate with real-estate agents whether you are using a desktop or smartphone.

In conclusion, these three real estate agent websites demonstrate the importance of having a design that is optimized for different devices. By ensuring that users can easily access and navigate the site regardless of the device they are using, these websites provide a superior user experience that sets them apart in the competitive real estate market.

3.2 Fast Loading speed

1. Zillow: Zillow is one of the most popular real estate websites, and for good reason. Not only does it have a user-friendly interface, but it also boasts an incredibly fast loading speed. The site was designed for quick page loading, so that users can quickly browse through listings. This fast page loading speed makes it simple for potential purchasers to find all the information they need.

2. Realtor.com is another top real estate site with a fast load speed. This site is known for its comprehensive listings and detailed property information. With its fast loading speed, users can easily navigate through the site and search for properties without any frustrations. Realtor.com has a responsive design that ensures the pages load fast on desktop and smartphone devices.

3. Redfin Redfin is an online real estate platform that was designed with speed as a priority. The site loads efficiently and quickly, so users can get the information that they need without delay. Redfin’s intuitive map search and search tools allow users to quickly find properties in their desired locations. Redfin’s fast-loading speed ensures users can access the necessary information to make informed choices about buying or listing a home.

4. Lead Generation Tools

Contact Forms

4.1 Contact Forms on Real Estate Agent Websites

It is important to have a contact form on the website of a real estate agent in order to generate leads, and convert potential customers into paying clients. A well-designed and functional contact form could make or break a potential client’s decision to reach out to an agent. Here are some key features that make for a successful contact form:

User friendly interface: A contact form that is easy to use and find should be available on your website. Avoid overwhelming visitors by asking them to fill in too many fields.

Clear CTA: Make your contact form compelling and clear. This will encourage visitors to reach out. Use action-oriented terminology to encourage them take the next step.

Personalized Fields: Customize the contact form fields to gather specific information from visitors, such as their name, email address, phone number, and a message detailing their needs. This allows the agent to better understand their inquiry and provide more relevant assistance.

Design Responsive: Ensure the contact form is optimized to mobile devices as many visitors access the website using their smartphones and tablet devices. A responsive design will make it easy for them to fill out the form on any device.

Security – Implement security measures, such as CAPTCHA encryption or SSL encryption, to protect the data submitted through a contact form. This helps build trust and assures visitors that their data is secure.

Automated Responders: Setup automatic responses to acknowledge the visitor who submits the form. This shows professionalism by letting the visitor know their inquiry has been sent and will be promptly addressed.

By incorporating the features into a contact form on a website for a real-estate agent, agents can increase the chances of capturing leads and turning them into customers. A well-designed contact form can make a significant impact on the overall success of the website and the agent’s business.

Live Chat Support

When it comes to finding the best real estate agent websites with live chat support, there are a few key factors to consider. It is important to choose a website that has a simple and user-friendly interface. This will enable you to find the necessary information and contact an agent via a chat window without hassle.

It’s also important to choose websites with a responsive and knowledgeable staff. The best websites for real estate agents will have chat support staff that is well-trained and can answer all your questions about the purchasing or selling process. They should also be able provide personalized guidance based on your preferences and needs.

Another important aspect to consider when selecting a real estate agent website with live chat support is the availability of this feature. Chat support should be offered at convenient hours so you can receive assistance when you most need it. Additionally, it’s helpful to choose websites that offer chat support in multiple languages, catering to a diverse range of clients.

Last but not least, it’s important to consider the reputation and track record the website has as a real estate agent. Look for websites that have positive reviews and testimonials from satisfied clients, as this is a good indicator of their reliability and professionalism. These guidelines will help you find the best websites for real estate agents that offer live chat to assist you with your real estate needs.

5. Neighborhood Information

5.1 School ratings

1. Zillow:

Zillow provides school ratings with its listings. This site lets users search for homes using school ratings. This is a valuable tool for families looking to relocate.

2. Redfin:

Redfin is a well-known real-estate website that provides school ratings for every listing. Users can easily access school information, including test scores, ratings, and reviews to help them make informed decisions.

3. Realtor.com:

Realtor.com, a comprehensive real-estate website, includes school ratings in its property listings. With detailed information regarding local schools and district, users can research education options before making a purchasing decision.

4. Trulia:

Trulia offers a user friendly real estate site that includes school ratings on each listing. Trulia’s data on schools helps buyers find homes with the best educational options for their children.

5. Homes.com:

Homes.com can be a valuable tool for homebuyers who are looking for properties near top-rated schools. The website includes information about educational institutions such as school ratings. Users can compare schools in different areas and make informed choices.

Nearby Amenities

5.2 Nearby Amenities: Best Real Estate Agent Websites

When searching for the perfect home, proximity to amenities is a key factor to consider. Real estate agents play a crucial role in helping buyers navigate through the various options available to them. Here are some of the best websites for real estate agents, which can help you choose a home that fits your lifestyle.

1. Zillow:

Zillow is a widely popular real estate website that provides users with detailed information about properties, including nearby amenities. Users can easily filter search results according to their preferences, including schools, restaurants, or shopping centers. Zillow’s user-friendly interface and comprehensive listings make it a top choice for many homebuyers.

2. Realtor.com:

Realtor.com is another leading real estate website that offers a wealth of information about properties and their surrounding amenities. Users can explore a neighborhood using interactive map and view detailed info about schools, park, and other important services. Realtor.com provides real estate agents with expert advice to help you through the buying process.

3. Redfin:

Redfin is known for its innovative approach to real estate, offering users a unique blend of technology and personalized service. The website offers detailed information on properties, including nearby amenities like grocery stores, public transport, and recreational facilities. Redfin’s team of local agents can provide valuable insights into the neighborhoods you are considering, helping you make an informed decision.

4. Trulia:

Trulia offers a number of tools for users to find their dream home. The website gives detailed information about properties and nearby amenities, such as schools, hospitals, restaurants and other healthcare facilities. Trulia provides a “Neighborhood Insights”, an informative feature which includes information on crime rates and commute times as well as local amenities.

5. Homes.com:

Homes.com provides a wealth a information on properties and their surrounding amenities. Users can find homes by selecting their preferred amenities like parks, shopping centers and medical facilities. Homes.com offers valuable resources and tips to homebuyers. It is a great tool for anyone looking for their dream home.

These Nearby Amenities Best Real Estate Agent Websites offer valuable resources and insight to help homebuyers locate a property which meets their needs and fits into their lifestyle. These websites are a great resource for finding homes near schools, shopping centers, healthcare facilities, and parks. Finding your dream property is easier than you think with the help experienced real-estate agents and innovative technologies.

6. Client Testimonials

6.1 Showcase Positive Feedback

6.1 Showcase Positive Feedback: Best Real Estate Agent Websites

It is important to showcase positive feedback when searching for the best real estate agents websites. Potential clients are interested in seeing that other people have had a positive working experience with the agent. Here are a few examples of real estate websites that highlight positive feedback:

1. Zillow Zillow allows users to find homes, communicate with agents, and view reviews from previous clients. Agents’ positive feedback can be displayed prominently on their profiles, helping them to build trust and credibility with potential clients.

2. Realtor.com: Realtor.com, another well-known site for real estate agents, also allows them to display testimonials. This helps to paint a picture of the agent’s reliability and professionalism.

3. Redfin Redfin is unique in that they have a “Recommended agent” section on their site. Agents are chosen based on customer feedback and performance, making it easier for users to find the best agents.

4. Keller Williams Keller Williams is a company that emphasizes on customer satisfaction. Their website has testimonials from happy customers, which showcases the agent’s abilities to deliver results.

5. Coldwell Banker Coldwell Banker has a section on its website called “Meet Our Agents”, where agents can share success stories and testimonials from clients. This helps humanize the agent, and establishes a personal connection between them and potential clients.

Positive feedback is a great way to build credibility and trust in the eyes of potential clients. By highlighting previous successes and happy clients on their website, agents can stand out in a competitive marketplace and attract new customers.

6.2 Build Trust with Potential Clients

In a highly competitive real estate market, building trust with potential customers is crucial for agents. One of the best ways to establish trust with potential clients is by having a user friendly website that displays your expertise, professionalism and knowledge. Here are 6 of the best websites for real estate agents that build trust with potential customers:

1. Zillow.com Zillow.com allows users the ability to search for homes, find real estate agents in their area, and estimate home values. The website has a clean design with easy navigation, making it a valuable resource for home sellers and buyers.

2. Realtor.com. Realtor.com provides comprehensive real estate listings, market data, and agent profiles. The website’s detailed property information and reliable data help potential clients feel confident in their search for a new home.

3. Redfin.com Redfin is an online real estate brokerage offering a full-service approach to buyers as well as sellers. Their website has intuitive search features, neighborhood guides, as well as agent reviews. This provides a transparent view for potential clients of the home selling and buying process.

4. Compass.com Compass – Compass offers luxury real estate services with a sleek modern website. It is designed to appeal to clients of the highest caliber. The website showcases stunning real estate photos, market data, and agent profile, creating a trustworthy and exclusive brand image.

5. ColdwellBankerHomes.com – Coldwell Banker is a well-established real estate brand with a user-friendly website that caters to buyers and sellers of all experience levels. The website includes a variety of resources including property search engines and agent directories that help potential customers feel informed and supported on their real estate journey.

6. SothebysRealty.com – Sotheby’s International Realty, a prestigious agency in the real estate industry, is known for its luxury listings and global agent network. Their website features high quality visuals, market report and agent testimonials. It positions the agency as a trusted source for high end real estate transactions.

By studying the best practices on these top real-estate agent websites and implementing them, you will be able to enhance your online visibility and build trust among potential clients looking for an agent who is reliable and knowledgeable and can guide them through the process of buying or selling a home.

7. Blog Section

7.1 Provide content that is valuable

1.

Zillow

Zillow offers a variety of resources to buyers and sellers. Users

You can find information

You can get information on home values, the current market, or even advice on how to buy or sell a home.

2.

Realtor.com

Realtor.com offers a wealth or information to both buyers and vendors. Users can search properties, find Realtors, and gain market insights to make informed decisions.

3.

Trulia

Trulia’s user-friendly interface is renowned for its detailed property listings. Users can search for homes and also find out about schools, crime rates and local amenities.

4.

Redfin

Redfin’s unique real estate website offers a combination online tools, and personal service provided by real estate brokers. Users can schedule tours, submit offers, and receive a refund of their commission when they purchase a home using Redfin.

5.

HomeLight

HomeLight is an online platform that connects buyers with sellers in their locality. HomeLight is a platform that helps users to find a real estate agent and also provides valuable information on the market trends, agent performance, and other data to help them to make informed decisions.

6.

Estately

: Estately is a user-friendly website that offers detailed property listings and neighborhood information. Users can search homes by specific criteria such as school district and commute time to find the perfect match.

7.

RealScout

RealScout offers a comprehensive platform for real estate that includes advanced search tools, personalized recommendations and a wide range of other features. RealScout learns the user’s preferences and recommends properties that meet those criteria.

7.2 Establish Authority in the Industry

7.2 Establish Authority in the Industry

When it comes down to standing out amongst the competition in the world of real-estate, establishing authority is crucial. For real estate agents looking to set themselves apart from the crowd, having a strong online presence is crucial. Create a website that highlights your experience and expertise.

When it comes to building the best real estate website, there are some key elements that will help you establish authority within the industry. Your website’s design should be professional and clean, and reflect your brand. It should also set you apart. This will build credibility and convey a professional image to potential clients.

quality content plays a major role in a real estate agent’s website. This includes detailed listings, informative blogs, and resources for both buyers and sellers. By providing useful information to your website visitors, you can position yourselves as an industry expert.

In addition, best websites for real estate agents showcasing expertise is crucial. This can be done by showcasing client testimonials, awards, and recognitions. By highlighting your success, you will build trust with potential customers and show them why you are the best choice for their real-estate needs.

search engines can also be used to find your website. This includes creating meta and optimizing the load speed of your site. By improving ‘s SEO on your website, it will increase your visibility and attract more visitors.

Overall, establishing authority in the industry through your real estate agent website is crucial for success in today’s competitive market. By focusing your efforts on creating a professional website, providing valuable information, showcasing expertise, and optimizing it for search engine results, you can stand out from the competition and attract clients to your business.

8. Social Media Integration

Share Listings via Facebook, Twitter, Etc.

When it comes time to share listings on social platforms like Facebook and Twitter for realty, it is vital that agents use the best realty websites to reach out to a wider audience. This will help them gain more exposure for properties.

Zillow is one of the most popular real estate agent websites to share listings. Zillow has a user-friendly platform and is widely popular. It allows agents easily upload their listings to Zillow and share them with other social media platforms.

Realtor.com offers another great platform for sharing listings. Realtor.com is known for its comprehensive database of listings and accurate market information. It provides agents a platform where they can showcase their properties to prospective buyers on Facebook and Twitter.

Trulia has also become a favorite among real estate agents to share listings. Trulia’s interactive map and neighborhood insights help agents create visually appealing listings on social media that are sure attract buyers.

Agents may also use their own blogs or personal websites to share listings in social media. Agents can increase traffic and engagement by creating a dedicated property page and updating it regularly with new listings.

To maximize their online presence, agents must use the best websites for real estate agents to share listings with social media. This will allow them to connect with a wider range of potential buyers. By using these platforms effectively, real estate agents can drive more traffic towards their listings and close more deals in the competitive real estate market of today.

8.2 Increase Brand Visibility

8.2 Increase Brand Awareness: Best Real Estate Agent websites

In the highly competitive world of realty, a strong online presence will help you succeed. A top-notch real estate website is one of the best ways for you to increase your brand visibility as an agent. Here are a few of the best websites for real estate agents that can help make you stand out.

– Zillow – Zillow is the most popular website for real estate listings in the United States. A profile on Zillow will increase your visibility as a real estate agent to potential clients. You can showcase your listings, receive reviews from clients, and even advertise your services on Zillow.

Realtor.com Realtor.com, another top real-estate website. This website allows you create a personal profile, showcase properties, and connect to potential clients. Realtor.com offers advertising options to help you reach more people.

Trulia: Trulia is a user-friendly real estate website that can help you increase your brand visibility. Trulia allows users to create a profile that is professional, showcase their listings, and interact with buyers and seller in the area.

Redfin Redfin has a comprehensive web site for realty agents. Redfin allows you to create a personal profile, list your property, and receive leads from potential customers.

Century 21, Century21 is a well known real estate brand which offers a powerful site for its agents. With Century 21, you can create a professional profile, showcase your properties, and connect with clients from around the world.

You can increase your brand’s visibility and attract new clients by having a strong online presence on these top real-estate agent websites. You can maximize your presence online by optimizing your profiles, showcasing your best listings, engaging with potential clients and highlighting your best listings.

9. Interactive Virtual Tours

9.1 Immersive Experience: Engage visitors through immersive experience

When it comes to engaging visitors with an immersive experience on real estate agent websites, there are several key elements that can make a website stand out from the competition. Here are some best practices to create a website that informs and captivates potential clients.

1. High-quality imagery is one of the most crucial aspects of a website for real estate. Visitors can get a better sense of the property by viewing high-quality videos and photos. Visually appealing content can be used to attract and retain visitors, whether the content is a stunning sunset or a spacious cooking area.

2. Virtual tours: Another way to immerse visitors in the real estate experience is by offering virtual tours of properties. The latest technology makes it easier than ever before to create 3D digital tours that let visitors explore a property like they were actually there. This interactive feature can help potential buyers get a better sense of the layout and flow of a property.

3. Neighborhood information: A good real estate site should not only feature individual properties but also provide information on the neighborhood. This can include details about schools, restaurants, parks, and other amenities that potential buyers may find important. By providing this type of localized info, a site can help visitors visualize themselves living in the region.

4. Responsive design: To ensure a positive user experience, sue real estate agent it’s essential for a real estate website to be mobile-friendly and responsive. The website should be responsive to different screen resolutions and devices. This allows visitors to easily navigate and explore properties using their smartphones or tablets. A responsive design is key to keeping visitors engaged and interested in the site.

5. Clear calls to action: To convert visitors into leads, a real estate website should include clear calls to action throughout the site. Whether it’s a button to schedule a showing, a form to request more information, or a chat feature to connect with an agent, these calls to action can guide visitors towards taking the next steps in the homebuying process. By making it simple for visitors to contact a website, they can increase conversions and generate more leads.

Real estate agents can create an immersive and engaging website experience by incorporating these elements. A well-designed site can impress potential clients with high-quality images and interactive features.

Showcase Properties in 3D

When it comes time to showcase properties in 3D on real estate agent websites, the best ones are those that go beyond to provide a true immersive experience for potential customers. Showcase Properties is a website that excels at this.

Virtual tours created with cutting-edge 3D software are a key feature that separates 9.2 Showcase Properties from other real estate sites. These 3D tours allow potential buyers to explore a property as if they were actually there, giving them a better sense of the layout, flow, and overall feel of the space.

In addition to 3D tours, 9.2 Showcase Properties also offers high-quality photography and detailed descriptions of each property on their website. This attention to detail helps potential buyers get a comprehensive view of a property before even setting foot inside.

Furthermore, 9.2 Showcase Properties understands the importance of making the home-buying process as seamless as possible. Their website allows buyers to easily navigate and search for property, view listings, or contact agents.

Overall, 9.2 Showcase Properties is a standout real estate agent website that prioritizes the needs of both buyers and sellers. They make the home buying and selling process more enjoyable for all parties involved with their innovative 3D technology, high quality photography, and user friendly interface.

10. Contact Information and Call to Action

Display Phone and Email Address Prominently

It is vital to include your contact information on a real estate site. Your phone number and your email address should be easily accessible to potential clients. This will make it easier for them contact you with questions or to schedule viewings.

One of the best methods to display your contact info is to dedicate a section specifically for that purpose on the homepage. This section should be placed at the top of the page, making it one of the first things visitors see when they land on your site. The information can be made more noticeable by using a color that contrasts with the background or text.

Include your contact details on your website’s header or footer. This will make your phone number and email visible regardless of the page that visitors are on. A clickable phone number allows users to call you directly from their smartphone is another great feature.

Some realty agents choose to add a contact form to their website. It can be an easy way for clients who prefer to communicate directly with you to do so without having the need to pick up a phone. However, it’s still important to prominently display your phone number and email address alongside the contact form for those who prefer more direct communication.

In addition to displaying your contact information prominently, it’s also a good idea to make sure that your website is mobile-responsive. The majority of internet users now access websites from their smartphones or tablets, so having a site that is optimized for mobile devices will ensure that potential clients can easily find and contact you no matter where they are.

When it comes to building a successful real-estate website, it is important to make your phone number and email address easily accessible. By implementing the strategies above and making your contact information prominently visible, you can increase the chances of turning visitors into clients and growing your real estate business.

10.2 Encourage your visitors to schedule an appointment

One of the most important features to look for when searching for the best real estate websites is the ability to encourage users to schedule a consult. This is important as it allows clients to reach out to an agent easily and conveniently and begin the process of buying or listing a home.

One way that top real estate agent websites accomplish this is by prominently displaying a “Schedule a Consultation” button or form on their homepage. This makes it easy for visitors to quickly find the information they need to take the next step in their real estate journey.

The best real estate websites provide more than just a call-to action to schedule a consultation. They also offer valuable resources and information that educate visitors on the real estate market, and the buying and selling process. This can include blog posts, videos, market reports, and other helpful tools that demonstrate the agent’s expertise and value.

Easy navigation and a user friendly interface are other features of websites which encourage visitors to book a consultation. Visitors should be able quickly and easily to find the information they need, whether it is contact information for an agent, details of properties for sale or resources for both buyers and sellers.

The best websites for real estate agents are those that put their visitors first and make the next step easy. These websites can help attract and convert more customers by providing valuable information, clear calls-to action, and a friendly user experience.